Review the latest information on digital billboard technology as well as conventional highway billboards.

Is a controversial billboard a good idea?

We’ve all seen them – the controversial billboard that stirs up heated debates, both online and offline. Take this recent example of a West Kelowna billboard: This led to a huge debate on local site KelownaNow.com’s social media feeds, with one post capturing 356 comments, 349 likes and 96 shares. But for the advertiser, Kelowna […]

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Digital outdoor signs are a growing trend

According to Zenith Media’s forecasts, digital is the main driver of global ad spend growth, and TV and Out of Home advertising will be the second and third-largest contributors to growth. Adage reports PricewaterhouseCoopers as predicting DOOH advertising revenues will overtake traditional media spend in 2020, growing at a rate of 15% a year for the […]

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Reaching the Millenial consumer – a generation that is ready to spend

There are conflicting opinions about the actual age range of millennials. Some define the age range as those born between the early 1980s – early 2000s, while the majority agrees that those born between the 1980s- mid 1990s are millennials. However you define them, Millennials have considerable and increasing buying power. They are technologically savvy […]

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3 top tips for creating billboard adverts that work

So you’ve decided that an outdoor digital sign/electronic billboard should be part of your marketing strategy. Great! Digital billboards are an integral part of a local marketing strategy that includes online and out of home (OOH) advertising. To learn more about how to create an effective local marketing strategy, check out this earlier blog post. […]

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5 key components of a local marketing strategy

Whether you’re a local company, or a national company with locations across the country, a local marketing strategy is critical. You’re targeting a geographically specific audience, and your marketing strategy needs to take that into consideration. There are 5 key components of a local marketing strategy. Local search Local search is one of the most […]

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5 reasons digital advertising is for you

We are in a world of multi-channel, multi-platform advertising. Think how many times you browse the Internet or Facebook from your phone or computer every day. Think of how often you hear ads on the radio, and see ads on TV. You’re exposed to so many ads during a day that you might not even […]

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Making an impression

by Jim Wannop , Advertising entrepreneur Lets face it, many companies, brands and products have made an impression on us. Our buying decisions depend on it…and I know for myself, just being familiar with a name will cause me to choose that product over the unfamiliar one next to it. I just listed my condominium […]

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Your advertising dollars – Raising your probability of success

by Jim Wannop , Advertising entrepreneur Raising the certainty that you are making a good decision is what we all aim for. For small business owners, making the right choice of where to advertise can be the difference between success or failure. Obviously we need to be known and achieve sales. However not making a […]

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